Sands Expo and Convention Centre is Singapore’s leading MICE venue, featuring 1.3 million sq ft of flexible space, 250 meeting rooms, the region’s largest ballroom and the capacity for 2,000 exhibition booths. In all, the venue at Marina Bay Sands can accommodate up to 45,000 delegates at one time.
Since 2010, the integrated resort has welcomed more than 1,000 new-to-Singapore MICE activities, including tradeshows. It has also built a strong pipeline of returning shows, with an annual average of 38 per cent repeat events over the past four years.
Marina Bay Sands’ leadership in MICE has been recognised through numerous accolades, such as the ‘Exceptional Achievement Award’ given by the Singapore Tourism Board in 2018. The integrated resort was also conferred the 2019 Singapore Quality Award (SQA) for its Hotel, MICE and F&B operations, making it the first hospitality player to be given this top national recognition in over a decade.
The integrated resort launched a state-of-the-art Hybrid Broadcast Studio at Sands Expo in August 2020 to cater to the demand in hybrid events – a first for the MICE industry. The cutting-edge studio offers broadcast-quality live-streaming capabilities and hologram functionalities in an immersive environment for both live and virtual audiences.